How we ship production-ready MVPs in six weeks, not six months

Six weeks is enough to launch something real — if you are ruthless about scope.

An MVP is not a smaller version of everything. It is the smallest thing that proves the core idea and can carry real users. Getting there fast is mostly about deciding what not to build.

Start from the one job that matters

We define the single most important outcome for the first users, then cut everything that does not directly serve it. Auth, settings and edge cases can wait; the core loop cannot.

1. Week 1–2: scope, flows and a clickable prototype
2. Week 3–4: build the core loop end-to-end
3. Week 5: polish, test and instrument
4. Week 6: launch to a first group of real users

Tight loops beat big plans

Frequent demos and real user feedback keep the build honest. Every week the product is shippable, so the launch date is a decision, not a gamble.